Partnership Disclosure

1. Business Model Overview

1.1 Affiliate Marketing

Our primary business model is affiliate marketing, which means:

• We promote UK-licensed online casinos
• We receive commissions when visitors sign up through our links
• Commissions are typically based on player deposits or activity
• No cost is passed to the end user
• This revenue allows us to offer free content and services

1.2 Independent Operation

Despite our affiliate relationships, we operate independently:

• We are not owned by any casino or gambling company
• Editorial decisions are made independently
• We maintain objective review criteria
• We can remove partners who don't meet our standards
• User interests always come first

2. Types of Partnerships

2.1 Direct Casino Partnerships

• Revenue Share: Percentage of net revenue from referred players
• CPA (Cost Per Acquisition): Fixed payment per qualified signup
• Hybrid Deals: Combination of CPA and revenue share
• Exclusive Offers: Special bonuses for our users

2.2 Affiliate Networks

• Some partnerships are managed through affiliate networks
• Networks provide tracking and reporting systems
• We work only with reputable, regulated networks
• All network partners must meet our compliance standards

2.3 Service Providers

• Analytics and tracking service partnerships
• Content delivery and hosting partnerships
• Email marketing service partnerships
• Security and fraud prevention partnerships

3. Commission Structures

3.1 How We Earn

Our earnings come from:

• Player signup commissions
• Revenue share from player activity
• Performance-based bonuses
• Fixed-fee promotional arrangements

3.2 Payment Terms

• Most commissions are paid monthly in arrears
• Minimum payment thresholds typically apply
• Negative carryover protection where possible
• All payments are tracked and auditable

3.3 Geographic Variations

• Commission rates may vary by player location
• Some offers are region-specific
• We focus primarily on UK-licensed operators
• All featured casinos accept UK players

4. Editorial Independence

4.1 Review Standards

Our reviews are based on objective criteria:

• UKGC license status and compliance history
• Game selection and software quality
• Payment processing speed and reliability
• Customer service quality and availability
• Responsible gambling measures
• User experience and mobile optimization
• Security and data protection standards

4.2 Content Guidelines

• Reviews are written by experienced industry professionals
• We test casinos personally when possible
• Both positive and negative aspects are covered
• Commission rates don't influence review scores
• We can recommend against casinos if necessary

4.3 Conflicts of Interest

We manage conflicts of interest by:

• Clear disclosure of affiliate relationships
• Transparent review methodologies
• Separation of editorial and commercial teams
• Regular review of partnership terms
• Priority given to user interests

5. Partner Selection Criteria

5.1 Mandatory Requirements

All featured casinos must have:

• Valid UK Gambling Commission license
• Clean regulatory record
• Robust responsible gambling policies
• Secure payment processing
• Fair gaming practices
• Responsive customer support
• Clear terms and conditions

5.2 Preferred Characteristics

• Strong industry reputation
• Innovative products and services
• Competitive bonus offers
• Fast withdrawal processing
• Mobile-optimized platforms
• Comprehensive game libraries
• Proactive customer communication

5.3 Exclusion Criteria

We will not partner with casinos that:

• Lack proper licensing
• Have serious regulatory violations
• Show poor responsible gambling practices
• Have widespread player complaints
• Use predatory marketing tactics
• Have unclear or unfair terms
• Fail to pay player winnings promptly

6. Disclosure Methods

6.1 Clear Labeling

• All affiliate links are clearly marked
• Disclosure statements appear on every page
• Casino cards include affiliate disclaimers
• Promotional content is clearly labeled

6.2 Multiple Touchpoints

We disclose our affiliate relationships:

• In the main header of our website
• On individual casino review pages
• In the footer of every page
• On this dedicated partnership disclosure page
• In our terms and conditions

6.3 Visual Indicators

• Sponsored content is clearly marked
• Affiliate links have visual indicators
• Casino cards show partnership status
• External link warnings are provided

7. User Impact

7.1 No Additional Costs

Our affiliate relationships do not result in:

• Higher prices for users
• Additional fees or charges
• Different bonus terms
• Reduced service quality

7.2 Potential Benefits

Users may benefit from our partnerships through:

• Exclusive bonus offers
• Enhanced customer support
• Priority issue resolution
• Special promotional events
• Better terms on certain offers

7.3 User Choice

• Users can always visit casinos directly
• We provide direct casino contact information
• Multiple casino options are presented
• Users make their own informed decisions

8. Quality Assurance

8.1 Regular Monitoring

• Monthly review of partner performance
• Tracking of user feedback and complaints
• Monitoring of regulatory actions
• Assessment of responsible gambling compliance
• Review of payment processing reliability

8.2 Performance Standards

Partners must maintain:

• High customer satisfaction ratings
• Fast payment processing times
• Responsive customer support
• Clear and fair terms
• Minimal regulatory issues

8.3 Partner Removal

We will remove partners who:

• Fail to meet quality standards
• Receive serious regulatory sanctions
• Generate excessive user complaints
• Breach partnership agreements
• Engage in unethical practices

9. Transparency Commitments

9.1 Open Communication

• Clear disclosure of all material partnerships
• Honest assessment of casino pros and cons
• Transparent review methodologies
• Open communication about our business model
• Regular updates to partnership disclosures

9.2 User-First Approach

• User interests take priority over commercial considerations
• Honest recommendations even if they affect revenue
• Clear warnings about potential risks
• Emphasis on responsible gambling
• Support for user complaints and issues

10. Legal and Regulatory Compliance

10.1 UK Regulations

• Compliance with CAP Code advertising standards
• Adherence to UKGC affiliate marketing guidelines
• Consumer protection law compliance
• Data protection regulation compliance
• Competition law adherence

10.2 Industry Standards

• Following IAB affiliate marketing guidelines
• Compliance with ASA advertising standards
• Adherence to responsible gambling codes
• Implementation of fair trading practices

11. Future Partnership Strategy

11.1 Growth Plans

• Selective expansion of partner network
• Focus on quality over quantity
• Emphasis on innovative and responsible operators
• Development of exclusive partnerships
• Enhanced user benefits and offers

11.2 Technology Integration

• Improved tracking and analytics
• Better user experience tools
• Enhanced security measures
• Mobile optimization improvements
• Personalization technologies

12. User Feedback and Complaints

12.1 Feedback Channels

Users can report issues or provide feedback through:

• Contact form on our website
• Direct email to [email protected]
• Social media channels
• Review platforms and forums

12.2 Complaint Resolution

• All complaints are investigated promptly
• Users receive acknowledgment within 24 hours
• Issues are escalated to partners when appropriate
• Follow-up ensures satisfactory resolution
• Persistent issues may lead to partner removal

13. Contact Information

For partnership-related inquiries:

• Business Development: [email protected]
• Compliance Questions: [email protected]
• User Complaints: [email protected]
• General Inquiries: [email protected]

Postal Address: [Your business address for formal correspondence]